Many small businesses question if they even need a website.  A new website can help your business outperform the competition and gain more customers.

No matter what your business or profession is, a website can generate business, promote goodwill among customers and prospects, and deliver strong marketing messages.

Whether your business is small, large well established or brand-new you need a website.

Why you need a website

A website is always accessible

A website is open 24 hours a day, 365 days a year.
With so many interactive features, visitors can contact you, sign up for your courses, schedule appointments and even purchase directly through your website anytime

People search your business online

Your customers expect to be able to find information about your company online. If you don’t have a website, you’re sending a message that your business is not interested in finding new customers.

Just a few simple pages are usually more than enough, as long as it has basic information.

Target a wider audience

Websites are accessible from anywhere in the world provided there is an internet connection. Since more and more people have access to the internet, you can target a much wider audience if your business has a website.
Think of all the people who can’t get to your physical store that you could sell your products to.
With a website you can do business with anyone, anywhere, any time. A website makes it so much easier to attract clients from a global market.

More affordable than traditional advertising

Websites offer a better return on investment than any other form of advertising. If you’re planning to market your business, a website should be your first priority.

Having a website saves time

Having a professionally designed website saves you time both in the short and long term. With a website, you can save time by providing information about your products and services in various online formats—graphics, video, ebooks, etc. 

Having A Website Vs. Social Media

Lots of business owners assume that having a social media profile for their business is enough. A Facebook page and some pretty good reviews on social media are great.

But there are some problems with this strategy. First, you’ll always be dependent on the social media platform you choose. Algorithms change, rules change, and what’s working one day might not work a few weeks later. If you have a website, it belongs to you, and you control the content and the message.

Even though the popularity of social media platforms continues to rise, websites are still important even if you aren’t selling anything directly online.

An optimised website for search engines will help you reach local users searching for the products and services your business offers right when they need it. Which is something social media won’t be able to help you with!

Conclusion: every business needs a website

We’ve shown you why every business needs a website. There’s a very small and inexpensive barrier to entry, and there is a massive opportunity to help grow your business.

If you’re going to do one thing today to help your business be more successful, it’s to make getting a website your top priority.